What is this mysterious element that makes some products wildly successful, while others fail? Is there a secret sauce, an “X Factor”, that defines success in IT?

In this keynote, we will take a close look at prominent IT breakthroughs & blunders, taking you over 40 years back to epic 1979 (when Atari’s breakthrough arcade game Asteroids was published, the first human in history was killed by a robot, and G. Myers wrote his famous book “The Art of Software Testing”). We’ll peek past the bloated buzzwords and expectations of the IT and Software Testing industry, and do what testers can do best: ask questions.

What role can testers play in the success story of awesome software? Do testers matter here, at all? How can we fail fast to have more time to win over the user base? Does testing wisdom from the 1970s still hold true nowadays, and if so, how does it still influence the results in the new millennium? And what role does test automation play in here, if at all?

These are some of the questions Ron will raise on a journey that goes far back in software development history. It’s 2020, and we will take a deep dive into success and failure stories. You will hear hypotheses on crucial factors that can well define how successful a product is, we will prove or refute them – before coming to the final, the ultimate decisive factor that will give your product the best ever finishing touch.

As simple as some truths are, someone needs to be brave enough to speak them out – Ron accepted this challenge, so now it’s up to you to hear them.

Buckle up and hang on tight to find out!

Ron will present his digital keynote, followed by a live Q&A on September 23, at 13.40 hrs. Click here for the full program of that day.

About Ron Werner
Ron is Lead QA Automation Engineer at Joyn, a Munich based streaming tech company. He’s currently shaping the way automation is being done at Joyn for Mobile and SmartTV apps. As a former software test consultant, he brings 15 years of working team experience in software quality and automation delivery for mobile and web products. Ron has a clear, no-nonsense view of how to test, what to test and – maybe most importantly – what *not* to test. He has been keynoting and speaking at various software testing conferences. His passion is mobile testing, automation and AI, but he’s also passionate about spending time with his family, or riding his mountain bike in a thoroughly digitally detoxed state: offline.

Full program:

Meet world’s leading Test Automation experts
Register now and ensure your place at this unique conference.  Register for Day 1 for €495,- or for Day 2 for € 395,-. Click here to register.